Posted by: Mitchell H. Kirsch
Category: Interior Design
Ad agencies take their office interior design cues from a vast variety of influences. To see the variations in design among a number of top agency offices, it’s apparent that they take their inspiration from the gamut of human creativity.
Leo Burnett keeps it simple, with raw brick and timber; Moove Media incorporates plenty of “found” elements in their office interior design. Hemels van der Hart’s office interior design is modernity personified.
Still, the rules are not totally flexible, as the example of ad agency TBWA/Chiat/Day shows. Agency head Jay Chiat decided to remove all personal spaces within the ad agency, putting virtual offices in their stead. People would check out laptops and phones at the front office, then plug into any available space.
But good spaces were hard to come by, and people became hard to locate. Productivity took a hit. TBWA’s open office became a byword of what not to do with ad agency office interior design.
At its core, ad agency work boils down to teamwork; agencies are made up of teams with a certain degree of interdependence. To use Bell and Kozlowski’s model of task dependencies, advertising creatives represent an intensive combination of reciprocal and sequential workflow: an ad agency’s work and activities flow unidirectionally from one member to another. But not entirely in one direction: feedback from clients and suppliers can send a project moving back down the line for revision, and then back in the right direction again.
The “open office” plan may not work completely for the modern ad agency’s workflow – privacy-enhancing spaces, such as conference rooms, private offices, and high-walled cubicles, ought to be in place alongside conference rooms and open collaborative spaces.
More on creative office interior design after the jump. Read more…