Posted by: Mitchell H. Kirsch
Category: Green Office
The era of the green office was supposed to bring us more eco-friendly business processes, recycled office furnishings, and smaller footprints overall. But we’ve yet to find a way to integrate junk mail into the era of the green workplace.
Junk mail is a paradox – more than 40% of junk mail is thrown away unopened, but without junk mail, we’d never be able to afford postal service. Take it from the Postmaster General of the US Postal Service, John Potter -
“Somehow, they think a sale offer coming through the mail — as opposed to a newspaper, a magazine, TV, radio or the Internet — is a bad thing. Ads pay for the Internet, as well as broadcast TV and radio programs,” [Potter] said during a speech at the National Press Club. “So, too, ad mail helps pay for universal mail service in America.”